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Lauren Conrad Helps Bring Back John Frieda’s Beach Blonde

Beach Blonde's Sea Salt Spray has been a cult favorite for 10 years.

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By: Marie Redding

Senior Editor, Rodman Media

John Frieda’s Sea Salt Spray was been a cult favorite among fashion editors and celebrity hair stylists when it launched 10 years ago – now, the celeb hair stylist is bringing back a newly formulated Beach Blonde collection.

Reality television star Lauren Conrad (shown above, at the event) is promoting the line. She created a series of How-To videos, which are featured on John Frieda’s website.

The new collection was introduced at an exclusive event with a beach party theme. Guests were transported to a “warm oasis,” and the entire space was filled with the summery scent of Beach Blonde products.

Party props included private cabanas, beach loungers, an “indoor boardwalk” and sand sculptures. Use the hashtag #BeachBlonde to see the GIFs featuring the guests’ new hairstyles on Twitter and Instagram.

Photo: Lauren Conrad poses in front of the sand castle backdrop at the launch event.
 

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